Have you been targeted by a bully or a troll on social media? Or are you a bully who targets others . . . need to think about that last one? You couldn’t be a bully, right? You’re a nice person? Well if you make provocative statements meant to pull someone into a heated exchange in a public forum, like Facebook, then you could be a bully.

Some public figures (Donald Trump) use off-hand comments to disparage others and then back off with the excuse that “I didn’t mean it that way.” Is this bullying speech?

Shooting from the lip can be fun but it can be a dangerous thing to someone who values his/her personal brand and Lisa Brandt and I talked about this last week on First Thing on CJBK’s Personal PR segment and we’d love to know your thoughts on how you’d handle this type of situation.


Using the principles of PR in everyday life

Large companies have public relations departments to handle their communication crises, but regular folks don’t.

Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’

Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.

Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Lisa Brandt on First Thing, CJBK’s morning drive show to discuss how to handle Personal PR problems.

Jill helps listeners with their communication issues by applying the principles of PR to life’s sticky moments.