Large companies have public relations departments to handle their communication crises, but regular folks don’t.
Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’
Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.
Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Mike Stubbs on CJBK’s morning drive show to discuss how to handle Personal PR problems.
Jill helps listeners with their communication issues by applying the principles of PR to every day issues.
On November 25, 2015 Mike and Jill discussed Lisa Brandt’s (Stubbs co-host) dilemma. She had received a mystery text after updating her cell phone and losing her contact list. Mike and Lisa asked Jill how to handle this in the most PR-savvy fashion.
In this introduction to the Personal PR segment, Jill explains that clarity and honesty are keys to handling this type of situation well. A chief tenet of PR is to make one’s self or one’s company appear in the best possible light but not at the expense of others.
Listen here to see how Mike and Jill helped Lisa solve her problem.