Al Coombs and I discussed Cam Newton’s performance during his post Super Bowl press conference.
You’re not only representing yourself and your personal brand but also whatever organization you’re associated with, whether it’s a business, your own company, your team, your charity, your church or your family – so being prepared is vital.
How will you answer the touch questions? Have you thought through your messaging if you or a friend gets flagged on Facebook? How will you talk to your child’s teacher about a difficult family issue? What will you say if a family member encounters legal issues?
Cam Newton didn’t represent himself or the Carolina Panthers well but he has a PR team to help him recover.
Large companies have public relations departments to handle their communication crises, but regular folks don’t.
Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’
Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.
Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Mike Stubbs on CJBK’s morning drive show to discuss how to handle Personal PR problems.
Jill helps listeners with their communication issues by applying the principles of PR to every day issues.