What do you do when you really mess up? I mean really screw things up, offending or hurting someone, saying or doing something so offensive there’s seemingly no way to get back to being o.k. with that person or perhaps socially acceptable?
Celebrities in the news lately have tried to deny wrong doing, have been held accountable and gone to trial. Hopefully your faux pas won’t lead to this type of consequence but what do you say to try and make it right? How do you repair the unrepairable?
What do you say when you’ve really put your foot in it? Mike Stubbs and I talked about how to do just that just before Super Bowl 50 and besides helping listeners sort out their words, I make a strong prediction for the big game! (Turns out I was right.)
What would you say to fix the unfixable?
Large companies have public relations departments to handle their communication crises, but regular folks don’t.
Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’
Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.
Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Mike Stubbs on CJBK’s morning drive show to discuss how to handle Personal PR problems.
Jill helps listeners with their communication issues by applying the principles of PR to every day issues.