Write.On Communication Services International is a BBB Accredited Communication Consultant in London, ON

What do you do when you really mess up? I mean really screw things up, offending or hurting someone, saying or doing something so offensive there’s seemingly no way to get back to being o.k. with that person or perhaps socially acceptable?

Jian Ghomeshi leaving court house

Jian Ghomeshi (photo from The Toronto Star)

Celebrities in the news lately have tried to deny wrong doing, have been held accountable and gone to trial. Hopefully your faux pas won’t lead to this type of consequence but what do you say to try and make it right? How do you repair the unrepairable?

What do you say when you’ve really put your foot in it? Mike Stubbs and I talked about how to do just that just before Super Bowl 50 and besides helping listeners sort out their words, I make a strong prediction for the big game! (Turns out I was right.)

Peyton Manning retirement meme

Peyton Manning “Maybe I should retire”

What would you say to fix the unfixable?

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Large companies have public relations departments to handle their com­mu­ni­ca­tion crises, but regular folks don’t.

Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’

With­out the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up look­ing bad.

Thurs­day morn­ings at 7:20 a.m., Jill Ellis-Worthington, Chief Com­mu­ni­ca­tor for Write.On Com­mu­ni­ca­tion Ser­vices, chats with Mike Stubbs on CJBK’s morn­ing drive show to dis­cuss how to han­dle Per­sonal PR problems.

Jill helps lis­ten­ers with their com­mu­ni­ca­tion issues by apply­ing the prin­ci­ples of PR to every day issues.