Large companies have public relations departments to handle their communication crises, but regular folks don’t.
Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’
Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.
Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Mike Stubbs on CJBK’s morning drive show to discuss how to handle Personal PR problems.
Jill helps listeners with their communication issues by applying the principles of PR to every day issues.
Last week, Mike and I discussed the erosion of journalism in Canada with two more newspapers closing recently.
Where will you get your news? Who will you believe to give you fair coverage of local stories and well-reasoned opinions?
It seems that trained journalists are an endangered specifies in North America.
From a PR perspective, what news venues will be around to market your business or service? How will you get the word out about what you do?