Write.On Communication Services International is a BBB Accredited Communication Consultant in London, ON

Large com­pa­nies have pub­lic rela­tions depart­ments to han­dle their com­mu­ni­ca­tion crises, but reg­u­lar folks don’t.

Often they are caught in a dilemma of think­ing: ‘what do I say in this sit­u­a­tion?’ or ‘how should I respond to that?’

With­out the skills to write nuanced copy or craft the per­fect ver­bal response, they can be caught short and end up look­ing bad.

Thurs­day morn­ings at 7:20 a.m., Jill Ellis-Worthington, Chief Com­mu­ni­ca­tor for Write.On Com­mu­ni­ca­tion Ser­vices, chats with Mike Stubbs on CJBK’s morn­ing drive show to dis­cuss how to han­dle Per­sonal PR problems.

Jill helps lis­ten­ers with their com­mu­ni­ca­tion issues by apply­ing the prin­ci­ples of PR to every day issues.

Last week, Mike and I discussed the erosion of journalism in Canada with two more newspapers closing recently.

Where will you get your news? Who will you believe to give you fair coverage of local stories and well-reasoned opinions?

It seems that trained journalists are an endangered specifies in North America.

Jennifer O'Brien's story on refugees in London, for the London Free Press (picture of two female refugees near an open fridge).

Jennifer O’Brien’s story on refugees in London, for the London Free Press.

From a PR perspective, what news venues will be around to market your business or service? How will you get the word out about what you do?