Write.On Communication Services International is a BBB Accredited Communication Consultant in London, ON

Large companies have public relations departments to handle their communication crises, but regular folks don’t.

Often they are caught in a dilemma of thinking: ‘what do I say in this situation?’ or ‘how should I respond to that?’

Without the skills to write nuanced copy or craft the perfect verbal response, they can be caught short and end up looking bad.

Thursday mornings at 7:20 a.m., Jill Ellis-Worthington, Chief Communicator for Write.On Communication Services, chats with Mike Stubbs on CJBK’s morning drive show to discuss how to handle Personal PR problems.

Jill helps listeners with their communication issues by applying the principles of PR to every day issues.

Everyone has a bad day at work and may say the wrong thing. How do you react? What should you say to fix it?

What if the occurrence isn’t your fault but is a natural disaster? What if you’re Air Canada?airplane

How to handle verbal faux pas and other natural disasters: